I can tell you that I don't play the same way every game.
Just like last nights chip game, I decided to bluff aggressively.
I made 2 terrific and reckless bluffs and won, then the next 2, I get called by marginal hands and I lose. I am not mad at losing cause I learned a few things about a couple players and I have now represented myself as a bluffer.
Invaluable.