Usually back in my day when i played every hand, i lost because i was an action junkie. Being an action junkie meant that i wanted to win every hand i was in and call every draw and see every hand all the way out. By playing this way i was more prone to bluffing so i found that if i really focus and remind myself to play good solid poker, i am more prone to play a better game. Yes i still bluff, but like eejit says you need to bluff at the right times. Also dont rely on the conventional bluff bets such as the followup on the flop after a preflop raise. If that doesnt work on the first try, QUIT. More often than not you will bluff everything wrongly on the turn and the river