So basically you have a chance to play against pokerstars pros 5 times a day. Of course it is extremely hard to qualify if your not a vip but they say anyone can do it. Seems like a cool concept with incentives

official spam:

Any PokerStars player can make it onto the All Star Challengers line-up. If you scooped the Sunday Million in 2008, finished high on the Yearly Tournament Leader Board, made it to Supernova Elite or reached a WCOOP final table, you'll be getting a special invite to take part in the All Star Week. But even if you don't fit into any of these categories, you can still be part of the action. For just $11, you can qualify as a wildcard and get your place on the team that takes on Team PokerStars Pro. Every player that makes the cut will also be rewarded with a ticket to the $1,050 SCOOP - All Stakes Main Event.