Heres my plan....

Have a league system. Top 32 teams in the country are in League 1, and it goes down. Teams get promoted and relgated based on perfmormance. Over .500 means you stay, under .500 go down. Top 3 teams automatically go up. Bottom 3 automatically go down. Then at the end of it all the top 16 play off. 1v16, 2v15 etc. Winners play eachother.

The final can be the "College SuperBowl", and be played at the biggest stadium in the USA (Rose Bowl?). Thats huge money.